Value-added, creative solutions

RooneyPartners offers a comprehensive range of services to meet your communications needs and support your business objectives.

Integrated Communications Services


 Strategic Media Relations

RooneyPartners maintains unparalleled relationships with the national and international business press as well as with key trade publications and local media. We develop and execute multi-tiered strategic media relations programs that are tailored to our clients’ business needs. Each program is results-driven and fully integrated across multiple business channels.

RooneyPartners delivers the right message to the right media to reach the right audiences. Our strategic program elements include message development, personalized outreach to targeted media, thought leadership, bylined articles, press conferences, and monitoring and analysis of media coverage.


 Social & Digital Media

Social and digital media play a strategic role in helping to shape a company’s image and reputation — and drive business results. Our expertise in digital and social media spans the paid, owned, and earned media continuum. We develop and execute social media strategies, conduct social media audits and gap analyses, identify influencers and uncover and help message to online communities of interest that are relevant to client goals. As a complement to our client-centric communications programs, we can manage social media campaigns and channels, including outreach to bloggers and other influencers who shape opinions. Our overarching goal: to help client organizations execute social and digital media campaigns that drive reach, engagement, and lead conversion.


 Content Strategy

Thought leadership empowers a company’s management to assume the mantle of industry authority and elevate the conversation to include insights about team building, business strategy and corporate culture. Well-executed thought leadership campaigns have the potential to influence the perceptions of all stakeholders as well as support a CEO’s goals for business growth and development.

We are experts in collaborating with C-Suite executives to establish our clients as the recognized voice of authority within their respective peer set through the development of compelling content, original research and thought-provoking perspectives. Each client program is custom designed to achieve a discrete set of goals. To accomplish program goals, we harness an array of communications tools and create a portfolio of deliverables, including white papers, bylined articles, opinion pieces, broadcast interviews as well as social media communications to ensure the appropriate message is reaching all constituencies. Throughout the process, we maintain an astute editorial eye and understanding of each client’s business objectives to protect and enhance corporate brand integrity and reputation.

 

Additional Capabilities