Rooney & Associates offers a comprehensive range of products and services to meet your communications needs and support your business objectives. Our team provides value-added, creative solutions in the following areas of expertise:
We are experts at designing public relations campaigns to build and strengthen our clients’ brand images and corporate reputations, whether you are an established corporate brand going through a makeover or a start-up seeking to build your brand. Our team utilizes a proprietary “message mapping” methodology to develop a multi-dimensional, integrated communications program that ensures your unique brand proposition resonates with key stakeholders.
There is no public relations firm with a broader and deeper understanding of the global capital markets. Our seasoned team has effectively served clients across the entire spectrum of business lines comprising the global capital markets industry, including securities exchanges, equity and fixed income corporate finance, asset management, mutual and closed-end funds, bond insurance, alternative investments, equity and debt research, hedge fund administration and securities brokerage technology and back office services. Our in-depth knowledge of the global capital markets makes us the go-to PR firm where there is no learning curve.
Rooney & Associates maintains unparalleled relationships with the national and international business press as well as in key trade publications and local media. We develop and execute multi-tiered strategic media relations programs that are tailored to our clients’ business needs. Each program is results-driven and fully integrated across multiple business channels. Rooney & Associates delivers the right message to the right media to reach the right audiences. Our strategic program elements include message development, personalized outreach to targeted media, thought leadership, by-lined articles, press conferences, and monitoring and analysis of media coverage.
As social and digital media continue to grow in importance, they play a larger role in helping to shape a company’s image and reputation. We closely monitor how perceptions of our clients are impacted by online communications, and how online communications are affecting their most important audiences. By targeting and monitoring bloggers and newsgroup postings of importance to each client, we are able to create communications strategies that influence the behavior of our clients’ key constituencies. When appropriate, we integrate web-based communications programs into our public relations campaigns to magnify the reach and impact.
We offer professional media training to ensure our clients’ messages are delivered with authority and credibility to the right media. Our training experts prepare business leaders to project confidence and establish a strong media presence, in both open-ended conversations with print reports and live broadcast appearances.
We marry a passion for the written word with the creative graphic sensibility to create compelling, visually arresting materials customized to meet a client’s communications and business objectives. We use brochures, media relations collateral, multimedia presentations, online communications, annual reports, promotional materials, special events, and advertising help our clients establish a differentiated position in the marketplace and build powerful, enduring brands.
We have in-depth experience in implementing the appropriate communications strategy and tactics to help our clients take control of their external image. We work closely with our client’s management team and their legal and financial advisors to help restore their credibility and reputation in the marketplace. We develop message platforms that convey authority and confidence — and win support in the court of public opinion.
Well-framed employee communications are vital to ensuring that internal and external messages are properly aligned, especially when an organization is managing difficult issues or in the throes of transformational change. We help clients craft communications strategies so employee attitudes and perceptions are in sync with the company’s business objectives in such circumstances as corporate reorganizations, downsizings, asset sales and purchases, acquisitions and employment issues. Our campaign, which will be tailored to your unique circumstances, might include, for instance, newsletters, employee meetings and Intranet communications as well as the obligatory news release. When it comes to internal communications, we ensure that the message reflects the company’s values and not only has the correct information but the appropriate tone.
Timely and effective crisis communications are essential to preserving reputation and shaping public perception. Our crisis and issues communications efforts assist clients when unforeseen events threaten to disrupt business operations and tarnish corporate and management reputation. We specialize at regaining control of the communications agenda, thereby mitigating the threat of sustained reputation risk. We ensure clients successfully navigate such difficult events as regulatory actions, rating agency downgrades, executive management changes, disappointing financial performance, and product recalls. Preparedness is always preferable. When the luxury of time permits, an essential component of our strategy is the development of vulnerability audits and contingency plans.
When it comes to the external communications needs of public companies, Rooney & Associates offers a proven track record of success. No matter if the situation is a company in a pre IPO phase or a seasoned publicly held company, Rooney & Associates delivers. We have been time tested and are expert at harnessing all of the communications media to ensure our clients gain mindshare and enhanced visibility that communicates their messages with maximum impact.